how did i never know about the wonders of cocoa butter

the other night while in walmart i became victim to the impulse buying in the checkout aisle. they had cocoa butter balm in stick form. at least, it was only $1. apparently everyone but me knows the wonders of cocoa butter. i've had pregnant friends use it for stretch marks but that was my only knowledge about it. i must say unlike a lot of other moisturizers there is no greasy residue and it smells like chocolate. i am hooked.